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Chaozhou Municipal Construction industry base in China wedding dress Thoughts
  Chaozhou evening dress wedding industry, profound historical and cultural heritage, is a traditional embroidery techniques and modern technology tide, modern stylish combination product. At present, Chaozhou City has become the largest domestic and international wedding and evening dress gathered in the production and export base, was awarded “China famous city wedding evening dress” and “China Apparel Sourcing base” and so on. In the current financial tsunami has struck, Chaozhou City, wedding dress industry is also affected. How to deal with crises, seize opportunities, meet challenges and build Chinese wedding dress evening dress industrial base, is the current must seriously think about an important issue.
1, Chaozhou evening dress wedding industry, the basic situation of
After years of development, Chaozhou evening dress wedding industry, by virtue of the unique technology, developed a number of high quality, brand name quality standard, the product best-selling Europe and the United States and other developed countries and regions, the formation of well-known domestic and foreign industrial clusters in the country and even the whole enormous impact on the world plays a pivotal role. Since 2008, despite the financial turmoil, the city’s large garment enterprises in general has remained steady and healthy development momentum, the impact of the financial crisis and impact of the enterprise is much smaller than the Pearl River Delta region, the momentum of steady development have not been weakened and reversal of a large . Is mainly manifested in two aspects: First, production and operation situation was stable. In 2008 the city’s total industrial output value of the completion of the garment industry 6.6 billion, an increase of 10%. Second, the export situation was stable. In 2008 the city’s garment export delivery of goods a value of 60 billion yuan, up 3.7%. Super-city export 10 million U.S. dollars in wedding dress famous Swiss enterprises, gold wave, gold Guardian, Wei S, Po-ni five companies, which export the five companies reached 29.15 million U.S. dollars, respectively, 22.05 million U.S. dollars, 16.97 million U.S. dollars, 12.36 million U.S. dollars and 11.7 million U.S. dollars. Export products are mainly exported to the United States, Canada, Australia, Spain, the Netherlands, Chile, Hungary, Russia, Finland, Mexico and Southeast Asia and the Middle East, more than 20 countries and regions. Chaozhou evening dress wedding industry is mainly has the following characteristics:
(A) The deep historical and cultural heritage, a unique production process
Chao embroidery is one of the four famous embroideries in China. According to historical records, as early as the Tang Dynasty, Chaozhou already formed, one of China’s four famous embroidery embroidered tide. Chao embroidery began exporting in theæ¸ ä¹¾éå¹´é´Southeast Asia; to Xianfeng years, the influx of embroidery annual export value has reached more than 10 million yuan. The early 21st century, tidal embroidered Nanjing in China and abroad in Panama, and London have received a higher rating at the tournament. Since reform and opening up, people will wave of ingenuity Chaozhou embroidery combined with modern garment production, from processing, compensation trade starting point for developing their own design to launch its own brand; from hand-crafted mainly developed to the hand-crafted with the modern production perfect combination; from trendy development of Europe and the United States and other developed countries to lead the consumer fashion, and gradually formed a rich and luxurious, and swept the world of wedding and evening dress industry.
As the Chaozhou embroidery wedding dress the tide of this history, traditional crafts skillfully and into the production techniques in the wedding dress, and the introduction of modern production and management technology, modern design elements and international fashion elements to the traditional influx of embroidery techniques and modern technology, modern Fashion organically combined. Its unique manufacturing process, so that the wedding Chaozhou evening dress has both the characteristics of fashion, but also has natural and graceful temperament, thus becoming the darling of fashion industry, leading domestic and international consumer trends, Art Institute of Chicago.
(B) the formation of industrial clusters famous at home and abroad, with a number of leading backbone enterprises
In 2004, Chaozhou city by China Textile Industry Association, China Garment Association awarded the “Chinese wedding dress city” title, in 2006, Chaozhou City, won the “China International Apparel sourcing base” title. At present, the city’s production of mainly wedding dress more than 500 garment enterprises, of which 66 enterprises above designated size, accounting for the city’s total number of enterprises above designated size of 7.5%. Super-annual wedding dress 20 million (sets), the annual output value of 5.4 billion, accounting for 7% of the city’s industrial output value, the annual industrial added value of 700 million yuan, accounting for 6.5% of the city’s industrial added value. The seven pillar industries in the city came in No. 3. Emerged out of the name Swiss Group, gold wave group, Wai-standard company, Golden Guardian Corporation, Po Ni companies, record-wing company, Longbao company, Angel Corporation a number of leading backbone enterprises. Among them were Swiss Group is the world’s high-level evening wear, wedding dresses and accessories, one of the largest manufacturers, but also Southeast Asia’s largest production and export base of lace, gold wave group’s production of “chemical fiber clothing chiffon bead set,” renowned at home and abroad . Name Rui, Kim boomer two companies have also been awarded the 2006 Chaozhou Municipal People’s Government of Chaozhou City, taxpayer title of 2006 Chaozhou City Industrial (industry) the title of top 10 companies. Name Rui, Jin Chao, Shun-Rong, Wei S, Golden Guardian, Longbao and six companies have been awarded the 2006 Chaozhou Municipal Government Chaozhou City apparel industry 10 strong enterprises.
(C) export-oriented and distinctive features, exports of major
In 2008, the city’s enterprises above designated size wedding dress achieved a total export delivery value of 2.1 billion, accounting for the size of wedding dress industry for more than 2.7 billion total industrial output value of 78%; the whole industry export 250 million U.S. dollars.
(D) form a group of famous names standard, high-grade product quality
After years of “government-enterprise interaction” of the brand strategy to promote the city’s wedding dress companies have formed a group of domestic and foreign markets screamed loud brand name standard. According to statistics, the city’s wedding dress business in Guangdong Province received a total of 12 brand names marked, of which were Swiss, Jin Chao, Wei wedding dress was the subject of “China Famous Brand” title, name of Rui, Jin Chao, Wei S, Chong-rong , Golden Guardian five of the six product companies of the “Provincial Famous Brand” title, name of Switzerland, gold wave two companies awarded “Famous Brand” title, name of Switzerland’s “Swiss brand name of” export-piece dress, women leisure suit by the National Quality Supervision, Inspection and Quarantine recognized as “National inspection-free products”, the name Swiss Group “Swiss brand name” products are the Ministry of Commerce as a “key state support and develop brand-name export”, the name Swiss, Gold surges 2 brand by Guangdong Foreign Economic and Trade Office identified as “focus on fostering and developing the export brand.” The vast majority of the city’s wedding dress manufacturer passed the ISO9001-2000 series of international quality standards system certification, which were Swiss or the Guangdong Foreign Trade Group, the country of origin mark the first company to receive registration of businesses.
(5) Wedding evening dress industry in the country and the world the influence of large, important
- In 2001, Chaozhou City, held a “Name Swiss Cup” international wedding dress, evening dress designed to Grand Prix, a sensation at home and abroad from the United States, Australia, Russia, Poland, Japan, Hong Kong, Macao, more than 10 countries and regions of player, its size and grade of the Chinese Chaozhou wedding and evening dresses in the world status and grade received.
- From 2006 onwards, held once a year, “Chinese wedding dress evening dress designed Grand Prix,” Chaozhou evening dress wedding dress were carried out at these events show, “show” out of the charm of Chaozhou evening dress wedding, so that the wedding night Chaozhou dress further publicity and display, brand vitality and overall strength.
- In 2006, the world-famous fashion capital Milan, Italy, the first ever International Fashion Week, established the “China Day”, Chaozhou evening dress wedding Famory-famous brand name of Sweden on behalf of Chinese clothing brand for the first time the finale Session show, sensation in Italy, is also an international top brand in China Fashion Week for the first time the establishment of a special release date.
- In recent years, the United States National Wedding annual appraisal, its composite index of the top three products from Chaozhou, Europe and the United States to lead the new trend of wedding evening dress consumption.
- Chaozhou evening dress wedding products are on display in New York, Fifth Avenue and Seventh Avenue, importers and exporters of brand-name closet, the vast majority of countries in the Western government trade departments, will be in as a women’s boutique, introduced to the Large apparel wholesalers. In the United States and Europe over the last grade of weddings and a variety show, banquets and other social occasions, produced in China Chaozhou evening dress wedding dress can be seen everywhere.
- Chaozhou City has become the largest wedding dress at home and abroad gathered in the production and export base, including wedding dress export quotas for the use of the United States accounts for half of the national quota category 636.
Second, the current financial crisis on the garment industry, the impact of Chaozhou
The current subprime mortgage crisis triggered by the U.S. financial crisis, is the impact of the global economy, Chaozhou apparel industries were affected to different degrees. From the apparel industry development trends, Chaozhou’s garment industry the next step may be even greater influence and impact, mainly in the following aspects: First, the international market declines, corporate efficiency decline. Some U.S. stores, big sales company shut down, affecting the wedding dress sales. Financial crisis on the wedding dress of the impact of this high-end products greater. Second, domestic market development difficult. Wedding dress market has always been export-orientated, in the case of export difficulties, many companies began to actively explore the domestic market, but because of the product models, specifications, and consumer spending habits and other factors, the current is very difficult to open up the domestic market . Third, enterprises OEM, OEM, processing mainly the lack of own-brand or own brand in the international market has not yet started. Chaozhou City wedding dress company’s products are mostly high-end products, customers, mostly in the advanced countries in Europe and the United States high society, the more value the brand of goods. Chaozhou evening dress and the wedding business has been thought to be its own brand directly into the international market more difficult, is still a lack of major initiatives. Fourth, neighboring countries, the rapid development of textile and garment industry, the international competition. Such as Pakistan, India, Vietnam, Cambodia, Bangladesh, Sri Lanka and other countries regarded as an important industry, textile and garment industry to develop, the relevant national governments have taken the appropriate policies. The competition from developing countries will make the cost of Chaozhou textile and garment industry has been gradually losing price advantage.
Third, to promote Chaozhou evening dress wedding industry to accelerate the development of ideas and responses
To won the “Chinese wedding dress evening dress city” and “China International Apparel sourcing base,” the title of the opportunity as a driving force in order to have a group of leading key enterprises, a number of national and provincial-level famous brand name standard, based on a number of domestic and trade customers efforts to high-quality, scale and direction of its own brand to achieve by the Chinese wedding dress evening dress manufacturing base to the international manufacturing city of change, give the power of the city, around the city to build the national wedding dress “design center, manufacturing center and Fashion Distribution Center “three centers, from the brand, integrity, culture, experience, information technology and other aspects of a comprehensive upgrade the industry, and build industrial advantages, and strive to promote Chaozhou evening dress wedding industry, large large-scale development to improve, in order to promote our country from clothing powers made garments to contribute to power forward.
(A) create a wedding dress design center
1, strengthening R & D institution-building to improve the design of industry-wide level of technology. Either the wedding dress enterprises should have their own technology development institutions, technology development costs represent the proportion of sales revenue amounted to more than 3%. Second, efforts to promote the advantages of enterprise technology innovation system and operational mechanism building, support competitive enterprises to establish the city-oriented research and development centers. Third, the establishment of garment industries and enterprises in technology innovation to track feedback system, the advantages of dynamic management of enterprises.
2, start talent project, innovative employment mechanism. First, strengthen personnel training and introduction, with emphasis on cultivating and introducing a number of outstanding designers. Second, with the institutions of higher learning and scientific research institutes to establish cooperative relations and strive to become the backbone of co-operation institutions serving enterprise technology consultant wedding night. Third, and short-term training courses organized by an academic report, updated with design staff. Fourth, the formation of Institute of Clothing Technology and fight for the establishment of relevant institutions, professional clothing. Fifth, it is necessary to improve the talent incentive mechanism to create entrepreneurial talents Chaozhou outstanding apparel park atmosphere, to maximize the mobilization of business innovation in science and technology personnel potential and enthusiasm.
3, to promote the application of advanced technology, to promote the industrialization of the design results. The design results as soon as possible to realize industrialization must be advanced technology and advanced management basis. Wedding dress should be for the current low-volume, multi-variety, fast delivery market demand, and encourage enterprises to widely used CAD / CAM technology, flexible manufacturing systems (FMS) technology, management information systems (MIS) technology.
(B) create a wedding dress manufacturing center
1, institutional innovation, and strengthening and expanding its leading backbone enterprises. Encourage and support the majority of shares of companies wedding dress reform, through powerful alliances, asset reorganization, resource integration, capital operation and other means to achieve bigger and stronger, in particular, need to vigorously encourage and support the wedding evening dress enterprises are listed. First, focus on supporting leading backbone enterprises, try to help their restructured into joint-stock company. Second, it means mergers and acquisitions led to superior enterprises to merge inferior enterprises. Third is to encourage the production and management associated with a high degree of joint enterprises. Fourth, according to the municipal government, “to encourage enterprises listed on the supporting document” spirit, full and good to encourage enterprises to the public listing of policies and measures to promote a group of eligible companies listed on the wedding evening dress, full use of social capital to operate, to promote enterprise rapid growth to achieve bigger and stronger.
2, management innovation, improve production efficiency and economic benefits. To learn from advanced management experience and improve the enterprise management organizational structure. To have a certain scale enterprises, to guide and promote the appointment of excellent professional managers to manage enterprises, set up business management team. Creating a positive corporate culture, give full play to the enterprise culture in the soul of the role of enterprise innovation.
3, construction, raw and auxiliary materials supporting the market, improve the industry, matching chain. Industrial development, industrial chain link closely one aspect of a link can not keep up, it will affect the entire industry. Therefore, we must attach great importance to supporting industries. Begin planning and construction of wedding dress raw and auxiliary materials market. Expansion of garment industry with market patterns, to upgrade the industry level of development. Elicited a positive large-scale domestic and foreign raw materials suppliers to set up the window of Chaozhou, Chaozhou gradually so that large-scale wedding and evening dress and matching facial accessories market logistics center.
4, internal and external simultaneously, to open up the two markets. The export side, we should vigorously explore new markets, and strive to achieve market diversification. The first is to consolidate and expand the United States, the European Union market, export restrictions to ensure the smooth export of products at the same time, increase to develop and expand the non-export restrictions; two in-depth expansion of Japan, the Korean market. Third, to further explore Hong Kong, Macao and Taiwan and the ASEAN market. Fourth, to actively explore new markets in Africa, Latin America, the Middle East, Australia and other non-restriction region (country) to find wedding dress export a new growth point.
5, established industrial park, optimize the industrial layout. Plans to build municipal-level industrial park wedding evening dress. Strive to form a complete supporting facilities, industry focused on supporting the production base, the formation of scale. Wedding dress but also solve the difficult issue of corporate sites.
6, strengthening the Investment. The use of geographical advantages and the existing wedding dress, evening dress reputation as an international manufacturing base to attract more foreign or domestic apparel industry consortium Chaozhou investment, can be used in the form of wholly-owned or joint venture, learn advanced management concepts and advanced production technology gradually raise the Chaozhou evening dress wedding products, grades and expansion of China’s city of the famous wedding dress were made of regional clothing brand.
(C) to create fashionable Release Center
A building for the domestic and international information platform (website, publications, etc.). In Chaozhou City Garment Association as the main building and improve the Chaozhou evening dress wedding related sites newspapers, conscientiously run the “Chinese wedding dress evening dress net” and “Chaozhou clothing Herald”, the formation of outside advocacy, communication windows and bridges. The establishment of apparel e-commerce trading platform and information technology service platform.
2, continue to implement the brand strategy, a comprehensive Chaozhou clothing brand building heights. The implementation of brand strategy to enhance and maintain Chaozhou wedding dress brand of leadership. From brand to brand quality and quantity, from brand to brand, from a single brand name to Integrated Brands, from tangible to intangible brand brand, implementation of the overall training and upgrading, and take the road of the brand clusters. Encourage qualified enterprises abroad and setting up a company, registered trademarks and brand, the acquisition of foreign-related companies to use its brand for development.
3, construction of Chaozhou evening dress wedding Exhibition Center. Strive to build in Chaozhou city wedding and evening dress a street and exhibition center, as the Chaozhou city opening up a window for the external display. Through this window, a comprehensive and systematic display the essence of Chaozhou evening dress and wedding trends to display the “Chinese wedding dress evening dress” was pitched brand; Through this window, the organization-related activities, such as carrying out wedding dress evening performances, Information conferences, seminars, , the product evaluation will, awards will be, so that Chaozhou become the world leader in the trend of destination wedding dress.
4, organization, and bear the associated economic activities to enhance the marketing campaign. Active in organizing and hosting wedding dress evening performances, Information conferences, seminars, product evaluation will, awards will be and so on, efforts to become the world leader in Chaozhou evening dress trends wedding destination. Strive for an annual event of international trade and economic activities of large wedding dress.
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